Sokopana Growth Shopping
Founded 2021 · Arusha, Tanzania

Built for Tanzania, by Tanzania

Sokopana was born from a simple idea: every entrepreneur in Tanzania deserves a world-class marketplace to grow their business and reach customers across the country.

10,000+
Active sellers
2
Major city hubs
500,000+
Monthly buyers
2M+
Products listed

Our story

Sokopana started in a small office in Arusha in 2021, when our founders noticed a gap: talented sellers across Tanzania had incredible products but no easy way to reach buyers beyond their local market.

We built Sokopana to change that. A marketplace designed from the ground up for Tanzanian commerce — with mobile money payments, local language support, and logistics partnerships that actually work here.

Today, over 10,000 sellers trust Sokopana to power their businesses, and millions of buyers across Tanzania shop with us every month. We're just getting started.

Our mission

"To connect every Tanzanian entrepreneur with every Tanzanian buyer — making commerce faster, fairer, and more accessible for everyone."

Local first
We build for Tanzanian realities — mobile money, local logistics, and languages that matter here.
Trust at the core
Every seller is verified. Every transaction is protected. We earn trust by being worthy of it.
Shared growth
When our sellers succeed, we succeed. Our fees only apply when you make a sale.
Open to all
From a market stall in Arusha to a factory in Dar es Salaam — every business has a place on Sokopana.

The team

We're a small, focused team based in Arusha, Tanzania — building the infrastructure for Tanzanian commerce.

Zawadi Mushi
Zawadi Mushi
Co-founder & CEO
Dar es Salaam, Tanzania

Former fintech engineer who spent 8 years building mobile money infrastructure in Tanzania.

Olusegun Adeyemi
Olusegun Adeyemi
Co-founder & CTO
Arusha, Tanzania

Full-stack engineer and open-source contributor. Built Sokopana's first version in 6 weeks.

Amara Diallo
Amara Diallo
Head of Seller Success
Dar es Salaam, Tanzania

Spent 5 years helping SMEs scale across Sub-Saharan Africa before joining Sokopana.

Why buyers and sellers trust us

Trust isn't a feature — it's the foundation everything else is built on.

Verified sellers

Every seller goes through identity and business verification before listing products.

Buyer protection

If your order doesn't arrive or isn't as described, we'll make it right — guaranteed.

Secure payments

M-Pesa, Mixx by Yas, Airtel Money, and card payments processed through encrypted, PCI-compliant systems.

Dispute resolution

Our dedicated team resolves disputes within 48 hours, fairly and transparently.

Seller ratings

Real reviews from real buyers — no fake ratings, no pay-to-rank schemes.

Data privacy

Your data stays yours. We never sell personal information to third parties.

As seen in

TechCabal

"Sokopana is quietly becoming the backbone of Tanzania's e-commerce."

Business Daily Africa

"The platform that's making online trade as easy as sending an M-Pesa."

Disrupt Africa

"One of the most promising marketplaces to emerge from Tanzania in years."

Be part of the story

Whether you're a buyer looking for great products or a seller ready to grow — Sokopana is built for you.